About Us – Gorilla

our story

Advitiya was founded in 2001 by a husband and wife team, Vihaan and Aditi Kumar. Since then, we have expanded to over 115 locations nationwide!

Gorilla Sportswear UK was founded to empower fighters with elite gear built for performance and
resilience.
Born in the UK, we’re redefining strength through quality, innovation, and passion for the sport.

Gorilla Sportswear UK was founded by a former amateur boxer who lived the sport from the inside. From long training camps to gruelling sparring sessions, he experienced the highs and lows of boxing first-hand. While injuries and life outside the ring meant he couldn’t pursue the career he once dreamed of, his passion for boxing never left. Instead, it inspired him to build something new — a brand that reflects both the spirit of the fighter and the art of the sport.

Every detail of Gorilla Sportswear UK is personal. From the logo design to the look and feel of each product, the brand is driven by a vision of luxury, authenticity, and presentation. Colourways, branding, and design aren’t just afterthoughts — they are part of creating a sportswear identity that stands out while staying true to the essence of boxing.

Having lived the sport, he understands exactly how equipment should perform. A glove isn’t just about protection — it’s about comfort, confidence, and connection. That’s why Gorilla Sportswear gloves are engineered with premium lining for a smooth fit, extra fingertip padding, and padded cuffs for maximum support and ease of movement. Every product is crafted to feel as good as it looks.

At Gorilla Sportswear UK, experimentation never stops. We take feedback directly from boxers and customers, listen carefully, and use it to improve every detail of our designs. Each collection is tested, refined, and innovated to meet the real demands of fighters, with the goal of constantly raising the standard of boxing gear.

Gorilla Sportswear UK is more than gear — it’s a statement of strength, resilience, and style. Built by someone who has trained, fought, and sacrificed, the brand stands for fighters who demand the best both inside and outside the ring.

Engineered for serious fighters, Gorilla Sportswear UK gloves feature multi-layer latex and EVA padding for elite shock absorption and hand protection. The CoolMax® moisture-wicking, sweat- resistant lining keeps your hands cool, dry, and fresh – helping to prevent odour buildup through every round.

The Gorilla Sportswear UK logo is more than just an image — it’s a reflection of the brand’s spirit. The gorilla represents raw strength, power, and resilience, qualities every fighter carries within them. Its aggressive stance embodies determination and readiness, symbolising the fighter’s mentality to face any challenge head-on.

This logo isn’t just about an animal — it’s about what it represents: discipline, aggression under control, and unity in strength. It speaks to every fighter’s journey, whether in the ring, the gym, or life itself.

At its core, the gorilla reflects all of us in some way — carrying the weight of struggle, yet standing tall with confidence and power. That is the essence of Gorilla Sportswear UK.